The EUPKBN held the first meeting of its Sustainability Platform with Members in the 3rd week of May. The Sustainability Platform strategy sets out a structured approach to addressing key challenges affecting European businesses operating in Pakistan. The Platform will place particular emphasis on evidence-based advocacy, stakeholder engagement, business intelligence gathering, and constructive policy dialogue to support regulatory coherence, investment confidence, and sustainable industrial development. Its approach will integrate data-driven insights, strategic partnerships, targeted communications, and ongoing monitoring to translate business perspectives into practical policy recommendations and contribute to long-term sustainability outcomes.